Icebreaker Really Makes Some Strange DecisionsBy Rocky Thompson on September 29th, 2011
Icebreaker’s bizarre ads are beyond what you’d expect from a long underwear company. Or really, beyond what you’d expect from any company that has something to sell. They succeed in getting people talking about Icebreaker, specifically how odd their ads are. This ad, the Elbow Deep in a Sheep campaign, was run in New Zealand for the Rugby World Cup. Fans who ‘reached into the sheep’ (it was fake) were rewarded with discounts on long underwear.