More and more magazines are going this style of interactive, online content. Wend has done a remarkable job embracing the online format, and the style opens a lot of doors for advertisers and editors alike. Photographers for Skiing will have to work a little harder with their DSLR video to get winning shots, and the advent of tablets and the iPad are built for this kind of surfing. Hopefully the magazine writers and shooters will see the benefits from this style in the form of more frequent, larger paychecks.

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