Chanel Giving New Meaning to ‘High-End’ Skis

By Rocky Thompson on March 17th, 2010

I can get behind these grossly overpriced bikes that Chanel and Prada make-at least those get people out of cars and pedaling their rich asses all over town. Good things happen when people get out of cars and onto bikes. But I just can’t find any place in my heart for these Chanel Skis. I suppose I could get behind them if Chanel was making a backcountry rig, something with a nice gold-trimmed carbon topsheet and a Dynafit setup. But these overpriced resort boards that likely won’t even leave the spa at Stein Erickson Lodge? I can’t wait to be standing in the liftline and see someone on these things ski over the tips of my skis.

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4 Responses to “Chanel Giving New Meaning to ‘High-End’ Skis”

  1. NDskibum

    That is just the tip of the iceberg my friend. Have a look at this: http://www.chanel.com/fashion/8#8-sport-off-piste-chanel-accessories-1

    Where to start? It’s tough to decide whether to spend your million dollar gift card on the skis with the quilted leather topsheet or the carbon fiber boomerang. Then again, I have always wanted a Zodiac.

  2. José María Brolazábal

    Skiing fits far more sweetly with the Chanel clientele than biking. It’s elite, expensive, and as taxing on your body as you want it to be. Much like yachting, horse breeding, and real-estate acquisition. All of which, I should add, are considered sports by such people.

  3. joey

    I find the skis less offensive than the bikes. There’s a pretty significant “look at me; I’m rich” segment of the ski population. Biking, on the other hand, is more of a sport for people that actually bike. At least until the green movement f’s that up for us.

    Jose–I agree completely, except you missed polo.

  4. utah citizen

    The hotel and spa are named after Stein Eriksen, you might want to learn to spell it correctly out of respect for a figure who has contributed so much to skiing, even if you wish to disrespect the business.