A scathing and comprehensive piece in the British Medical Journal chronicles the history of promoting hydration through marketing, not science. The story paints Gatorade, as well as Powerade (owned by Coca-Cola), in a very dim light and explains how over the decades Gatorade especially has managed to influence dehydration studies and the outcomes of those [ more... ]

Tags: Food and Drinks
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Environmentally friendly clothing and gear manufacturer juggernaut Patagonia is about to conquer a new field – salmon jerky. Based on their site it looks like the launch has been slightly delayed while their suppliers learn about the company’s exacting standards when it comes to marinade. Perhaps they’ll even be the first Food Alliance-certified clothing manufacturer? [ more... ]

Tags: food, Food and Drinks, Green, patagonia
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Superstar LeBron James is pushing a new kind of energy form that takes the inconvenience of 5 Hour Energy and puts it into a handy tab you can take by the mouthful. My friend who works as a high school principal tells me that he’s had to take several kids to the hospital when they’ve [ more... ]

Tags: energy, energy drinks, Food and Drinks
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The Stay Puft Marshmallow Man has made his triumphant return. And ever better, he’s packing a punch. The new Stay Puft quality marshmallows each come loaded with 100mg of caffeine, or about the same as a shot of espresso. “I tried to think of the most harmless thing. Something I loved from my childhood. Something [ more... ]

Tags: Food and Drinks
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Coca-Cola, the makers of Vitaminwater, will be banned from marketing their sugary, non-carbonated snack food as promoting a ‘healthy state of physical or mental being.’ They will also not be able to say that it will keep you ‘healthy as a horse,’ though based on the little knowledge I have of horse racing doping and [ more... ]

Tags: Food and Drinks
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A recent study had found that drinking a slushie (or ice slurry, as NY Times calls it) before working out can boost your performance during the first 40 or 50 minutes of exercise. Researchers found that people who drank ice-cold syrupy drinks could run at high-output for only 40 minutes in a hot environment, while [ more... ]

Tags: Food and Drinks
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Uh oh. According to an article on trifuel.com, caffeine can lower your body’s pH level causing faster fatigue and slower recovery. The good news is that this tidbit comes from a triathlon website, and if I followed tri-advice, I’d have an aero bar on my mountain bike and wear diaper-cut shorts everywhere. Besides, I think [ more... ]

Tags: Food and Drinks
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While waiting for science to develop meals in a pill like an idiot, I’ve completely missed the latest backcountry craze: inhaling your food. Talk about ultralight, you take a shot of LeWiff in the morning and skip your coffee. It doesn’t have quite the same social aspect as brewing a pot and sitting around the [ more... ]

Tags: Food and Drinks
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The energy drink industry is a multi-billion dollar behemoth, and several new manufacturers are looking to take their chunk out of it in a different way. These Anti-Energy drinks are meant to calm you and put you to sleep instead of making you consume twice as much alcohol as you normally would. Pretty soon I’ll [ more... ]

Tags: Food and Drinks
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CamelBak will begin selling this UV bulb in October for about $130. The All Clear cap replaces the normal CamelBak screw top, and turning it on for a minute and a half kills 99.99% of all the water-borne bacteria in the bottle. It’s essentially the same thing as a SteriPen, but this integrates with your [ more... ]

Tags: Backpacking, Food and Drinks
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