This libelous blogger is happy with an open pow run or free drink in front of him. The only two things in the world that motivate him are spite and his sense of irony. He suffers the beautiful women and free beer at every trade show to bring you the latest news on outdoor gear. Follow me on Twitter!

Jonny A, the Backcountry.com Athlete Wrangler, is what you might call a mover and a shaker – if you call “moving” sleeping in until 11 and “shaking” what you do to a stout lowball before tossing it back. He’s a certified citified redneck, but he’ll be quick to poach your line if he ever catches you out there talking on your Bluetooth. Jonny has more balls than Lance Armstrong, more degrees than Kevin Bacon, and more Facebook friends than you.

If your passions include powder, big bikes, electro, Miami Vice, bacon, and cheap domestic beer, you may already be Rob de Luca. Born and raised on the East Coast, Rob moved to Park City, Utah in 2007 to produce and edit content for Backcountry.com. He’s a skier in the winter, a mountain biker in the summer, and he’s currently enrolled in a 12-step recovery program for gear addiction.

Based on a firm belief that saying it like it is is the way to go as long as no one can catch you, Marit has developed the enviable skills of running like hell (for a really long time), blending seamlessly into crowds, and looking remarkably innocent. Her dream job would be either as a superhero or a cookie taster, but she’s tried both and neither pays well. Instead, she spends her days as the Buzz Girl at Backcountry.com, toiling for hours at a time on Facebook and Twitter and insisting to anyone that will listen that she really is working.