The Goat

The Massachusetts-based company Penfield is rolling out a line of women’s jackets for next winter that look like they’re made for the only climate in the U.S. that manages to accomplish bitter cold and heavy rain on the same day. Some of the 2008 women’s Penfield jackets feature “Pendazzle,” a camouflage print based on the patterns used on (German) battleships in WWII. I wouldn’t think they’d want to broadcast that their jackets make women look like battle-ready ships, but I don’t know the first thing about selling to women (I once referred to a tent as a “3-man” tent and was nearly stabbed by a sporty young couple).

via Snowboard Mag