Nike and Trek Breakup, Nike Cycling Might Be Dead
The Blogosphere (not a real word) has been abuzz today with reports that Nike is cutting its entire cycling operation at the end of this year. Initial doomsday reports gave way to a more factual story that Nike and Trek won’t be working together anymore and the future of the brand is “uncertain.” What is certain is that employees at Nike Cycling are updating their resumes on company time and looking for jobs online. A Nike PR guy said that Nike will continue making cycling products through 2008.
via Bike Portland
By Rocky Thompson- rockythompson
This entry was posted on TUESDAY, APRIL 3, 2007 - 3:53 P.M. and is filed under Story, Cycling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.