The Goat

1. Canada Goose

Sundance skiers and A-list celebrities are wearing them but there’s not a glimmer of backing down on their tech side. Those celebs are going to be sweating their asses off in spring.

2. Matix
Their designer is killer, and their top end White Label stuff covers linen jackets to cigarette holders.

3. WeSC
Scientologist Jason Lee’s investment is WeSC might turn out to be an even bigger deal than everything he’s contributed to making mustaches an ironic status symbol.

4. Planet Earth
The best jeans in skate.

5. Volcom
The biggest player with a lot of rad styles. Sadly their sizes come from different factories, so I’m a small in one shirt and an extra-large in the next. These guys can’t win the consistency battle.