Giro Launches New Road Line
By Rocky Thompson on March 4th, 2013
The helmet-maker Giro has launched a new line of road cycling gear that doesn’t make you look like a neon-clad billboard. It’s Rapha-style stuff at a fraction the cost, meaning it’s still very expensive at about $140 for a shirt. That said, the designs look good, and I love anything that gets people onto bikes and makes them into advocates for riding. Getting rid of the Lycra stereotype will go a long way to getting more people into the sport. Plus, in terms of price, let’s face it, you’ll spend the same for a ridiculous race kit loaded with advertisements, and it’s not like those idiots are paying you to wear it.
True Rocky, you do look dumb in those advertisement overloaded race kits. And I do think the new collection from Giro is nice and clean looking. But would I buy a shirt for 140 dollar? Never. If you just buy something second hand or at a cheap store you’ll not have to worry when you will (yes will) fall with the bike (scratching up your knees and elbows, leaving blood traces on probably everything). Would you Rocky?
I wholeheartedly support anything that gets people riding, but I have my doubts that Rapha and Giro’s $140 t-shirts promote that. Bike lanes, lower car speed-limits, ample bike-parking, and a community of bicycle-riders and bicylce-friendly businesses get people out on their bikes, not t-shirts that cost more than a used bike off craislist. As for wearing lame advertisements, cyclists are hardly the worst offenders, they just usually have the looudest colors. Check out wtf kits for more jersey-stylin fun.