Giro Launches New Road LineBy Rocky Thompson on March 4th, 2013
The helmet-maker Giro has launched a new line of road cycling gear that doesn’t make you look like a neon-clad billboard. It’s Rapha-style stuff at a fraction the cost, meaning it’s still very expensive at about $140 for a shirt. That said, the designs look good, and I love anything that gets people onto bikes and makes them into advocates for riding. Getting rid of the Lycra stereotype will go a long way to getting more people into the sport. Plus, in terms of price, let’s face it, you’ll spend the same for a ridiculous race kit loaded with advertisements, and it’s not like those idiots are paying you to wear it.