Cyclocross Worlds Discovered by Wall StreetBy Steve Casimiro on February 1st, 2013
Adventure and alternative sports are no longer just the domain of us geeks — they’re so mainstream that even people writing for mainstream media are participating, or at least dialed enough to cover them intelligently. Case in point is Jason Gay’s piece for the Wall Street Journal on this weekend’s world cross championships in Louisville, Kentucky. Gay not only nails the cross vibe, he understand enough to explain why the arrival of the Belgians is a Big Deal. “The Belgians are like the Beatles of cyclocross; at last year’s worlds, they swept the top seven spots in the race, and U.S. fans are going to be totally nerding out that they’re here…Belgium — the motherland of the sport — gets 60,000 people for cyclocross races. You can gamble on cyclocross in Belgium. It’s on live TV. Beyoncé plays cyclocross halftime shows in Belgium.” It’s a good read. Via WSJ.
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