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ALITE Designs Turns to Kickstarter For Cook Set

By Rocky Thompson on January 16th, 2013

clover_Cook_set

San Francisco design and outdoor company ALITE has turned to Kickstarter to fund their upcoming camp Clover Cook Set. The design is simple and functional: You get a plastic spoon and spatula that can be snapped together to make tongs. So why does an established company like ALITE need Kickstarter? They say the molds cost $20k to produce, which is preventing them from moving into the market (and I’m sure having an established list of buyers is a great way to start selling them.) Going in for $20 gets you your own Clover Cook Set.

via Piton (Also…welcome back to The Piton.)

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This entry was posted on Wednesday, January 16th, 2013 at 12:00 pm and is filed under Gear. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “ALITE Designs Turns to Kickstarter For Cook Set”

  1. jay January 16th, 2013 at 4:03 pm

    I really wish you guys would go back to providing a full feed in the rss. I am just unsubscribing, in hopes that you will. Thanks.

  2. Gianni January 16th, 2013 at 5:52 pm

    Hear Hear