Stunning but True: Red Bull Does Not Give You Actual WingsBy Michael Frank on January 10th, 2013
Energy drinks makers make a lot of claims. 5-Hour Energy, for example, says that consumers of its stimulant won’t experience a letdown after the stuff wears off…but a close reading of the label actually means that you won’t get a SUGAR-related crash. Because, um, it doesn’t have any sugar. What it does have, just like Monster, Red Bull, Rock Star and so many other buzz-delivering concoctions, is caffeine. And while these and many other flavors of energy drinks also feature stuff like taurine and (in the case of 5-Hour, 8,333 percent of the FDA’s suggested intake of vitamin B12), there’s actually zero proof that any of these ingredients do anything more than deliver caffeine in various dosages — and at prices that would embarrass Starbucks. Now the drinks have attracted the attention of Congress, which has asked the FDA to investigate claims made by energy drink makers — and whether they can be regulated. The $10 billion segment of the soft drink market probably isn’t too amped about that. Via New York Times.
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