K2 Buys Backcountry AccessBy Steve Casimiro on January 8th, 2013
Another little brand has been scooped up by the K2 juggernaut: Backcountry Access, the pioneer in digital avalanche beacons and airbags, has been purchased by the far larger K2. K2 has been building its backcountry effort through a solid line of accessories (and of course skis and boards), but BC Access gives it products that would be tough to make from scratch and a brand that has legitimate slope credibility. For BCA, aside from a nice big payday after years of slogging as a small brand, co-founder Bruce “Bruno” McGowan said that the explosion of skiing beyond resorts has also led to a manifold increase in the dangers, and this will allow it to carry the safety message to more powder junkies. “There are so many people chasing powder now who don’t understand the risks of skiing or riding in the backcountry,” he said. With K2′s budget, there’s also the opportunity for more advanced R+D. Via Transworld.
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