Snow Gear Sales Plummet in OctoberBy Steve Casimiro on December 7th, 2012
On the same day that the National Resources Defense Council and Protect Our Winters released the first study of the impact of low snow years on the economy (impact: bad. outlook: grim), the ski industry announced that retail sales for October were down 5 percent in units and 4 percent in dollars over the previous October. The SnowSports Industries Association blames much of the erosion on Hurricane Sandy. “Sandy had a direct impact on the residences of a third of skiers and riders in the U.S. market,” it said. A closer look at the numbers reveals even more sobering trends: Speciality retailers, core ski and board shops, were off 23 percent in hardgoods sales, dropping $12.9 million to $44.5 million, with the total speciality market slipping 16 percent. Some of that was picked up through online sales, which grew $8.4 million and now is almost equal to the amount spent at speciality. That can’t be making shop owners feeling too rosy. Via SIA.
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