Kelly Slater in Trademark FightBy Steve Casimiro on November 29th, 2012
World champion pro surfer Kelly Slater may have to appear in a California courtroom over a trademark dispute involving him and surfwear company Quiksilver. Rival New York apparel maker World Marketing alleges Slater’s brand, VSTR, which launched in January, violates a trademark it had for its Visitor apparel line. Quiksilver has claimed VSTR was based on the initials for “visiting, surfing, traveling, and responsibility,” and Slater has said in interviews the name was inspired by the word “visitor.” World Marketing has owned a “Visitor” trademark since 1998, and in March the company sent Quiksilver a cease-and-desist letter. World Marketing has countersued and the whole matter is surely headed for a courtroom, which likely will require Slater to testify. Via NY Post.
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