Sims Brand At Death’s Door?
By Michael Frank on April 26th, 2012
If you were ever a fan of one of the original snowboard and skate brands, you can probably go ahead and light the incense and make an offering now. A private-equity firm as well as bootmaker Wolverine World Wide are fighting over the partly dead carcass of Collective Brands — owner of Airwalk and Sims. They don’t want the dead part, though — the vital brands include Keds and Sperry Top-Sider, not to mention the mega-discount chain, Payless Shoes. Whatever’s left of the snowboard brands will likely wind up in the trash heap, most industry watchers predict. Via Wall Street Journal.
Read more stories like this at Adventure Journal.
Tags: Snowboarding