Sims Brand At Death’s Door?By Michael Frank on April 26th, 2012
If you were ever a fan of one of the original snowboard and skate brands, you can probably go ahead and light the incense and make an offering now. A private-equity firm as well as bootmaker Wolverine World Wide are fighting over the partly dead carcass of Collective Brands — owner of Airwalk and Sims. They don’t want the dead part, though — the vital brands include Keds and Sperry Top-Sider, not to mention the mega-discount chain, Payless Shoes. Whatever’s left of the snowboard brands will likely wind up in the trash heap, most industry watchers predict. Via Wall Street Journal.
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