The brainiest companies in Silicon Valley are recruiting by touting bike-friendly policies. This is a big switch: Back in the go-go 1990s bigger tech companies used to recruit nerdly employees with free BMWs; smaller ones (and Microsoft), with an unlimited supply of junk food. Today though, the carrot is bike love. Google gives employees racks and lockers, and donates to charity if employees ride to work. Etsy’s got an in-house bike mechanic. In New York, Foursquare just chose a new outpost based on bike-ability. The thinking? Creativity happens when people are fitter; exercise isn’t just its own reward, it’s also a company’s reward. Via Marketplace.org

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