Well, we’re huge fans of the skis that Pete Wagner and his crew of nine craft in Telluride and so, apparently, is Forbes. In a glowing story, the business magazine lays out a nice background on Wagner’s methods, how every customer fills out a 12-part “DNA” questionnaire followed by a one-on-one conversation to dial in flex, sidecut, etc. All the skis are built around wood cores and can be layered with alloy for damping or given a carbon wrap for snappiness. When you learn how much goes into customizing your pair, $1,750 seems like a bargain.

Read more awesome outdoor stories like this at Adventure Journal.

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