There’s a misperception about the impact of a dire snow year on North America’s biggest ski mountains. Which is the idea that many of them rely on excellent snow. For Vail at least, as well as Whistler, that’s not true, because they own everything on the mountain, and people plan vacations months in advance. As this excellent piece in the Atlantic explains their resort model, it’s like a cruise ship, with a captive audience, and every dime going into company coffers. Sure, Vail would like better snow. But a bad snow year won’t break them; revenue this season hasn’t even fallen. Via The Atlantic.

Read more awesome outdoor stories like this at Adventure Journal.

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