Britain’s roads are deadly to cyclists, with fatalities and serious injuries growing by 10 percent in the first quarter of last year, 8 percent in the second quarter, and another 8 percent in 3Q, and Brits are fighting back with a national campaign to make the streets safer. Six Olympians are lending their celebrity to the Times of London Save Our Cyclists effort, which calls for redesign of dangerous intersections, driver education, lower speed limits, and safety improvements to trucks, which are one of the biggest culprits. Via the Times.

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