Club Med Wants to be a Player on the North American Ski Scene
By Michael Frank, Adventure Journal on January 27th, 2012
Club Med says it’s the largest ski lodging outfit in the world — it has 18 resorts in the Alps — and is confident it can crack the market here. Specifically the mega-developer is said to be shopping for property in Colorado, California, and Quebec, and with real estate in the dumps it’s probably a good time to be looking. But for world-famous Club Med to succeed it’s going to have to dispel its cheesy stereotype. That is, a tacky buffet, battles at the bar for your one free drink, and hairy chests decorated with gold chains.
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