Red Bull Supernatural SnowboardingBy Rocky Thompson on January 17th, 2012
Working at Red Bull must be like working in the candy department of a toy store. These guys make boatloads of cash selling caffeinated sugar water that’s more expensive than the vodka people add to it, and they get to do insanely fun stuff with the cash. It would be so easy to hate them if they didn’t spend their cash on rad stuff. Now, I understand that people can get upset about how this backcountry location was, uh, “enhanced,” for the competition, but at least they didn’t put a chairlift on the site. God knows they could afford to. Check out Red Bull to learn more about their so-called future of snowboarding competitions.