The GM College Anti-Bike Campaign
By Rocky Thompson on October 14th, 2011
The marketing geniuses at General Motors launched this campaign this week. It’s aimed at convincing college kids already paying exorbitant tuition and living well beyond their means that they can go another $20k in debt and somehow pay the monthly insurance on a sweet new car. You’ll recognize the humiliated cyclist riding an uncool bike from the 80s and a similarly dull helmet because that’s you and me a few years back.
What I adore about this campaign is its boldness. GM makes garbage cars. And you know what? None of us bought them, and then they took our money anyway in the form of a bailout. Here are the fruits of that cash. Luckily the folks at Giant Bicycles have a limber ad department and a sense of humor. They dropped the below great ad the next day. Ahh, it’s nice to have a sense of humor, and it resulted in GM yanking the ads. Too bad about all that money wasted on cars.
Not surprised, that’s the type of advertising I’d expect from Government Motors.
i’m always astonished at how out of touch these guys are, and then shocked that i’m still astonished.
The reality in this case is ironic. The people who didn’t buy GM, but buy bicycles, care about the environment, etc., are a lot of the same people who voted those idiots into office that gave our money away.
Slick: that’s not ironic at all what what you said it was just idiotic.
Truth does suck, and truth is GM looks pretty dumb after that!
Hey Slick. FYI, it was Bush that did all the bailouts before the end of his term. Remember?!
It was Obama that finally took over GM and the irony is that these liberal gov’t owners are running adds like this. I guess when they have to choose between unions and protecting the enviornment/global warming…they choose union jobs.
[...] wants you to think that riding a bike is [...]