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Why Online Boycotts Don’t Work at Ski Resorts

By Rocky Thompson on February 4th, 2011

A group of people upset with Sunshine Village ski area in Canada have banded together on Facebook to try to marshal a boycott of the resort for firing several of their longtime staff who caught the resort owner’s idiot son skiing out of bounds. I say this with all sincerity: Good luck. Convincing people to boycott a ski resort mid-season is near impossible. Most people don’t care about your cause, and the locals who do care and ski all have season passes.

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This entry was posted on Friday, February 4th, 2011 at 9:39 am and is filed under Current Events, Sports. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Why Online Boycotts Don’t Work at Ski Resorts”

  1. Scott Pendleton February 4th, 2011 at 11:03 am

    Seems like they should be trying to convince everyone with a season’s pass to ski as absolutely much as possible and create big lines to drive down daily ticket sales.