Why Online Boycotts Don’t Work at Ski ResortsBy Rocky Thompson on February 4th, 2011
A group of people upset with Sunshine Village ski area in Canada have banded together on Facebook to try to marshal a boycott of the resort for firing several of their longtime staff who caught the resort owner’s idiot son skiing out of bounds. I say this with all sincerity: Good luck. Convincing people to boycott a ski resort mid-season is near impossible. Most people don’t care about your cause, and the locals who do care and ski all have season passes.