Free Shoes from Chrome

By Rocky Thompson on March 17th, 2010

I get an extraordinary amount of press releases, and they’re nearly all for innovative dog toys or organic slippers shaped like yoga mats. But this one from Chrome holds some water:

Chrome’s Turds For Gold Shoe Exchange

San Francisco, CA, 3/17/2010 - In an attempt to let the world know how committed they are to their footwear line, Chrome announces their Turds For Gold Shoe Exchange. For two days only, Chrome will be slinging a new pair of shoes to anyone that sends them a worn-out pair of kicks.

The exchange begins on Wednesday, March 17 and ends promptly the next day on Thursday, the 18th. Packages must be post marked by 3/18 to qualify and should include a return shipping address and shoe size info. Please ship all packages to:

Chrome Industries
Attn: Turds for Gold/Sharkey
580 4th Street
San Francisco, CA 94107

Free Shoes! I have an insanely smelly pair of Vans that will be in the back of a mail truck and Chrome-bound by tomorrow afternoon.

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4 Responses to “Free Shoes from Chrome”

  1. salt water

    What a terrific business plan- giving your shit away for free sure builds brand respect.

  2. Free Shoes? If You Act Quick | Beer N Bikes

    [...] Industries Attn: Turds for Gold/Sharkey 580 4th Street San Francisco, CA 94107 (via The Goat) Share and [...]

  3. Spencer

    Do you know if we have to pay a shipping fee?

  4. Bill Day

    Thanks for the info, I just sent them a pair of muddy old running shoes.