Free Shoes from Chrome
By Rocky Thompson on March 17th, 2010
I get an extraordinary amount of press releases, and they’re nearly all for innovative dog toys or organic slippers shaped like yoga mats. But this one from Chrome holds some water:
Chrome’s Turds For Gold Shoe Exchange
San Francisco, CA, 3/17/2010 - In an attempt to let the world know how committed they are to their footwear line, Chrome announces their Turds For Gold Shoe Exchange. For two days only, Chrome will be slinging a new pair of shoes to anyone that sends them a worn-out pair of kicks.
The exchange begins on Wednesday, March 17 and ends promptly the next day on Thursday, the 18th. Packages must be post marked by 3/18 to qualify and should include a return shipping address and shoe size info. Please ship all packages to:
Chrome Industries
Attn: Turds for Gold/Sharkey
580 4th Street
San Francisco, CA 94107
Free Shoes! I have an insanely smelly pair of Vans that will be in the back of a mail truck and Chrome-bound by tomorrow afternoon.

What a terrific business plan- giving your shit away for free sure builds brand respect.
[...] Industries Attn: Turds for Gold/Sharkey 580 4th Street San Francisco, CA 94107 (via The Goat) Share and [...]
Do you know if we have to pay a shipping fee?
Thanks for the info, I just sent them a pair of muddy old running shoes.