The energy drink industry is a multi-billion dollar behemoth, and several new manufacturers are looking to take their chunk out of it in a different way. These Anti-Energy drinks are meant to calm you and put you to sleep instead of making you consume twice as much alcohol as you normally would. Pretty soon I’ll be able to regulate all of my states of consciousness via differently marketed drinks. So far I have Red Bull, coffee, whiskey, and beer, and pretty soon I’ll get my hands on some of this ‘sleep juice’ so I can relax without waking up with a pounding headache. This drink, iChill, is not invented by Apple, as the name implies.

via Gear Junkie

This entry was posted on Friday, March 12th, 2010 at 7:26 am and is filed under Food and Drinks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.