British Anti Drinking-and-Skiing Ad Campaign
By Rocky Thompson on December 15th, 2009
More than 30 Britons died last year in ski accidents at French resorts, and many of the deaths involved alcohol. The British Government has responded with an anti-drinking ad campaign at these resorts.
People are going to drink and ski the Britons are throwing their money away. That cash would be better spent buying every British skier a safety vest they can put on once they start drinking.

Isn’t that what Camelbaks are for?