Are Merrell NADA Jackets a Harbinger of the Next Green Movement?
By Rocky Thompson on August 31st, 2009
Merrell’s new line of NADA jackets takes their name from an acronym of the phrase “Not Any Dye Applied.” As you would guess, the garments are Storm Trooper white, which is going to look great when I sit on a bus seat or some grease drips off the chairlift tower onto me. Merrill’s claim is that leaving the jackets plain white instead of giving them a dye job drastically decreases the pollutants that need to be poured into the garment. They could put some kind of heavy duty chemical on the shell so that you could wipe off grease and coffee stains, but that would defeat the purpose of skipping the dye. These jackets will be out in Fall 09.
via Gear Junkie
also, good luck getting found by rescuers when you get stuck on the slopes in a blizzard. i’ll stick with the polluting dyed version.
I wonder if they use bleach to make their natural fibers white to match?
@Rondo-
By the looks of the jacket they probably do use bleach since getting fibers and material that white is impossible without it. Non colored garments tend to always come out brown or beige.
Anyway, I’d say this is just another case of Green washing and now White washing.
i’d like this in a hot pink. whoops!
fun review (and comments)…
Meh, just throw a couple layers of scotchgaurd on there and you’ll be fine.