Ski Resorts Not Really Doing So Bad
Wednesday, May 27th, 2009
At a conference in Florida reps from 400 ski and snowboard resorts beat the drum that things need to change in the industry in the new economy, but the truth is that it’s not the riders who are falling off. Last year’s skier attendance at the resorts was actually higher than the ten year average. Over 400 resorts, visits dipped 5.5% from the prior ski season, but there was still a .8% increase over the 10-year average. The real burn for the resorts is that the days of relying on lucrative real estate deals in their tacky European-village-style homes is over for now. My advice? Torch the housing for the insurance money and open up a cheap beer bar in a yurt on their ashes. Your non-second-home owning customers would be thrilled.



