Backcountry.com Launches Two Bike Sites: HuckNroll.com and RealCyclist.comBy Rocky Thompson on May 21st, 2009
Local bike shops are great. You get to heft the bikes, go on test rides, and look at a bunch of gleamed out machines you’d never be able to afford. That said, they have some short comings. Local shops won’t have the size you need or the color you want in stock, and you’ll have to wait a month for the warehouse to drop it in the mail. Some of them employ a bunch of assholes who condescend to talk to you about bikes you’re prepared to drop two-month’s salary on and slam the door in your face when you stop back in to buy an $8 spare tube. They’re not open 24 hours, and if you live in a rural area you might not even have a place within hours that stocks high-end bikes.
No worries. Backcountry.com is launching two bike brands today. HuckNroll.com is dedicated to high-end mountain bikes, and RealCyclist.com is for roadies. HuckNroll and RealCyclist not only offer deeper stock, free shipping, and unparalleled customer service-you can also return stuff. They’ll both come with a 30-day Unlimited Return Policy (though I should point out that limiting the return policy to 30 days technically mean’s it’s no longer ‘unlimited’). Try returning a bike you bought two weeks ago to your local shop, they’ll punch you in the face.