Ever wanted to kick the sheep that made your long underwear after you got lost in the backcountry due to its inferior Merino wool? With Icebreaker’s new baacode you can go online and trace your clothing back to the sheep that gave up its coat so you could hike in luxury. It would be cool if the baacode put you in contact with the exact sheep, and then that sheep would send you monthly letters about its progress in school and what it’s doing with $1.25 (for the price of a cup of coffee) a day you send for its medicine and clothing. Instead the baacode shows you the farm where it came from, and you can watch videos of the sheep hanging out and not getting manhandled by shepherds.

This entry was posted on Wednesday, October 29th, 2008 at 12:13 pm and is filed under Clothing, Gear. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.