That smiley son-of-a-bitch Jake has been burned by some mocking impostors, and Life is Good won’t be taking their crap anymore. The T-shirt company came down on two retailers by saying they’d lose their Life is Good accounts if they continued to carry the cynical knockoff called Life is Crap. Geraci at Base Camp Communications uses it as an opportunity to point out why you don’t want lawyers to handle your press releases, and I’m going to use it to point out that there’s a company called Life is Crap. Also, the retailers that Life is Good is cracking down on have the words “Hut” and “Surplus” in their names, so if you had any doubt about what kind of company Life is Good was running, it’s time to wakeup.

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