Nike PreCool Human Intercooler
By Rocky Thompson on May 7th, 2008All you need is a shotgun and a pair of glasses missing one lens and you’ll look like the Easy-E of the Beijing Olympics. The Nike PreCool that looks like a bulletproof vest is made with water-filled cavities so you can stick it in the cooler to keep your energy drinks cold before working out. Apparently some research has found that keeping your muscles cool an hour before a race is supposed to improve performance, though it does make warming up a bit tough. For now the Nike PreCool Vest is only available to Olympic athletes, so we’ll have to keep pouring bags of gas station ice into each others’ down jackets for now.
via Trendhunter

Wow…Nike and China at once. So rare that I can boycott two with one action. Must be a taoist thing.