The McFly 2015 Project is what happens when product placement in movies works really, really well. It’s a grass roots movement to get Nike to make their 1989 prediction of what shoes will look like in 2015 as featured in the movie Back to the Future Part 2. These people want to you fill out an online petition saying you’ll buy some of the super-cool auto-lacing kicks. I’m in if they get the hoverboard to work, too. “You can keep it, I got a Bulldog.”

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