Nike and Trek Breakup, Nike Cycling Might Be Dead

By Rocky Thompson on April 3rd, 2007

nike cycling

The Blogosphere (not a real word) has been abuzz today with reports that Nike is cutting its entire cycling operation at the end of this year. Initial doomsday reports gave way to a more factual story that Nike and Trek won’t be working together anymore and the future of the brand is “uncertain.” What is certain is that employees at Nike Cycling are updating their resumes on company time and looking for jobs online. A Nike PR guy said that Nike will continue making cycling products through 2008.

via Bike Portland

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