Top 5 Reasons Snowboarders Are Cooler Than SkiersBy Rocky Thompson on February 12th, 2007
My list of the Top 5 Worst Skis has churned up some hate among blog lurkers, so I’d like to offer those people something else to think about. Why is the snowboard industry so much cooler than the ski industry? Is it that they have the humble and talented Shaun White as an ambassador while we’re inexorably linked to Tanner Hall, or is it just because of the brands that embrace each sport?
This list is really more about the industry than the people. I mean, ski companies are trying–there just aren’t enough of them out there.
1. Better Brands
Burton emerged as a leader in the snowboard industry in both hardgoods and softgoods while no ski company compares. We;re stuck with old companies like Dynastar making jackets and pants that match their skis. Armada, Line, Orage, and Siver can’t even approach the big brands in snowboarding as far as the technology in their jackets and their style is hit-and-miss. I’m not saying snowboard brands style isn’t hit and miss, there’s just more to choose from on that side.
2. Still Have their Rogue Status
Snowboarders had a chip on their shoulder for so long about not being allowed at resorts that it’s become inseparable from their sport. Sure, skiers have class and cool guys like Stein Erickson, but it just doesn’t stand up.
3. Better Names for Tricks
Some tricks share names across the two sports, but if you made a list of all the ski-only tricks and compared it to snowboard-only tricks, you have to admit the ski list would be a bit embarrassing–not to mention that even the existence of ballet skiing is a huge mark against two plankers.
4. More Innovations
Snowboard companies are constantly tweaking their bindings and boards while the ski industry remains comparatively static. Sure, there are a couple chrome banana skis and Line built an innovative ski binding–but we don’t come close to seeing it as much as snowboarders. I suppose you could argue that telemarking has seen some advances lately, but that only took about a thousand years.
5. Significantly Better 420 Kits
Is there a ski company that even makes one?