Smith is launching a special edition 3M Black Boutique goggle next year that will have a Scotchlite reflective logo. It’ll make you more visible while night skiing or getting towed on your board behind your friend’s car.

Slapping reflective logos on a product and stuffing it in a box with “special edition” written on the side is a good example of how a company can make some cash on an old product without wasting money on costly research and development. They should come out with a graffiti goggle—oh wait, they did that last season.

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