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A New Entrant in the Merino Market

By Rocky Thompson on January 17th, 2007

embers merino wool

Based in Derbyshire, UK but using Merino threads from New Zealand, the new company Embers Merino is shilling a line of shirts and jackets. Conspicuously missing are base layer bottoms, but it seems that Embers Merino is going for more of a fashion angle with their wool. Printed leaves, trees, and snowflakes on their shirts ensure they’ll be in the drawer with your holiday sweaters in a couple years.

via Bike Magic

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This entry was posted on Wednesday, January 17th, 2007 at 1:24 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “A New Entrant in the Merino Market”

  1. Techweenie Todd January 17th, 2007 at 1:47 pm

    So what you’re saying is the girl in the picture is naked from the waist down? I admit it: I’m intruiged.