Boost Mobile Sponsoring ASRBy Rocky Thompson on September 13th, 2006
Boost Mobile paid for naming rights to ASRâ€™s Goldbox section which shows new brands. Once you get over the idea that people are actually buying and selling naming rights to sections of a tradeshow floor, it really makes sense. Boost Mobileâ€™s sophomoric â€œWhere you at?â€ ads fit in while amidst the teenage atmosphere.
Boost paid for models that would dance on big white boxes from 9am until 5pm while wearing clothes from Goldbox vendors. I bet the new companies were pissed that their only samples got all sweaty, but thatâ€™s about the only help anyone gave them. ASRâ€™s insanely loud music in the Goldbox area meant you couldnâ€™t stay in there for more than 15 minutes without the danger of permanent hearing loss.