Weâ€™ll Let Them DreamBy Rocky Thompson on August 18th, 2006
Nothing warms my heart like seeing another innocent climbing company that thinks theyâ€™re going to make it big. Theyâ€™re so naÃ¯ve and childlike at their first tradeshow, handing out brochures and excitedly pointing to their cool new holds that they shaped in their momâ€™s basement. Of course, theyâ€™ll fall on hard times and sell whatâ€™s left of their stock to a cut-rate climbing shop. Itâ€™s tough to sell enough holds to keep their â€™88 Corollas out of hoc and pay rent on that basement studio.
But donâ€™t worry. Next tradeshow thereâ€™ll be another group of starry eyed idealist climbers setting themselves up for a crash.