The Goat

Putting our bro-deal on the line to bring you the honest gear truth.

Read by Category:

Archives

Feeds:

We’ll Let Them Dream

Nothing warms my heart like seeing another innocent climbing company that thinks they’re going to make it big. They’re so naïve and childlike at their first tradeshow, handing out brochures and excitedly pointing to their cool new holds that they shaped in their mom’s basement. Of course, they’ll fall on hard times and sell what’s left of their stock to a cut-rate climbing shop. It’s tough to sell enough holds to keep their ’88 Corollas out of hoc and pay rent on that basement studio.

But don’t worry. Next tradeshow there’ll be another group of starry eyed idealist climbers setting themselves up for a crash.

By
Rocky Thompson

1 Response to “We’ll Let Them Dream”


  1. 1 lukasana

    Booo- these shapes rule.

    yeah the climbing industry sux (it’s been in a declining growth state for years and the big companies don’t invest in the areas that would stimulate growth) and true, the climbing hold market is as saturated as kylie minogue’s t-shirt, but these guys have good looking shapes and, by the looks of it, some solid urethane. I will grant you that they feel very derivative of So-Ill Handholds, but the true masters always stand on the shoulders of their predecessors. For sure they are better than Metolius shapes. Only time will tell if these cats have the gumption to stick it out for the long haul.

Leave a Reply